I've put a great deal of my life into understanding beverages. The thing I've come to understand most is that they are to be enjoyed and shared.
Originally from Middle Tennessee, Avery Massey discovered a passion for the restaurant industry during his college years at The University of Tennessee in Knoxville, where he graduated from the College of Business. Over time, he gained experience in every role a restaurant has to offer, from front-of-house to back-of-house operations.
After a few years working in accounting and finance, he relocated to Lake Tahoe, California, where his journey in fine dining truly began. Immersed in the world of flavors and gastronomy, Avery developed a deep appreciation for how wine can elevate a dining experience. Inspired, he pursued certification as a sommelier, completing the introductory course in Reno, Nevada, and passing the Certified Sommelier exam in December 2019, hosted by The Court of Master Sommeliers in San Mateo, California.
Since then, Avery has had the privilege of working with some of the brightest minds in gastronomy and beverages, including master mixologists, cicerones, sake specialists, master sommeliers, and Michelin-starred chefs. His expertise earned him accolades as an award-winning sommelier at esteemed establishments such as River Ranch Lodge & Restaurant, PlumpJack Cafe, and The Ritz-Carlton.
In 2024, with the birth of his daughter, Avery decided to relocate to the Emerald Coast to be closer to family and embark on a new chapter in his career. He’s excited to share his expertise and passion for beverages with his clients and looks forward to crafting exceptional experiences.
years in the industry
certified sommelier
From enhancing beverage programs to hosting unique tastings and curating wine collections, Avery delivers expertise and unforgettable experiences. His services are designed to educate, inspire, and celebrate the world of wine and libations.
Looking to open a restaurant or revamp a tired beverage program? Need expert consulting to educate your staff and boost per-person averages? Avery is here to help.
Whether it’s analyzing P&L statements to optimize profit across all beverage outlets or energizing your team with engaging wine and cocktail education, Avery tailors his approach to your needs. From big-picture strategy to inspiring staff through his passion for beverages, he’s ready to elevate your restaurant’s program and drive results.
Learn to taste wine like a sommelier—with a sommelier! Avery offers a unique and interactive experience, guiding groups through the art of wine tasting and blind tasting.
Participants will gain a deeper understanding of proper wine terminology, flavor descriptors, and the history and fun facts behind each wine sampled. By the end of the session, you’ll not only know which wines you enjoy but also why, giving you the confidence to make educated decisions in wine stores or restaurants.
Perfect for friends, family, or any group looking for an unforgettable and educational experience!
Whether you’re starting a wine collection from scratch or need help organizing an existing cellar, Avery provides expert guidance.
He can help you build a well-rounded collection, ensuring you have the perfect wine for every guest and occasion. For existing cellars, Avery offers expert organization and can identify any missing pieces to complete your collection.
From determining if a bottle is ready to serve to tracking down rare finds like a 1961 Cheval Blanc, Avery is your go-to resource for all things wine.
Discover what clients have to say about working with Avery. Their testimonials highlight the expertise, passion, and unforgettable service that define every project.
